Events News from CHF Events
What's happening in the world of event marketing? Which brands are taking their products or service to their consumers by investing in the brand experience?
If any of these stories excite you in to thinking about hitting the road, then call or email CHF Events to see how we can help you create a brand experience with a difference...
Click here to download the competition running in ‘Stand Out Magazine’ for October.
Pizza Express uses Mobile Technik for experiential drive
Pizza Express is using a Mobile Technik-designed trailer to deliver a fresh pizza experience to festivals and events this summer.
The trailer is due to stop at Bestival on 11 to 13 September and features a "comprehensive preparation area" for the pizzas.
Each one is cooked in a specially designed conveyer oven, which passes the pizzas through at a certain speed and temperature that ensures "complete consistency of the output".
"The customer serving counter is made of granite to link back to the iconic marble tables in our restaurants and the overall effect is instantly recognisable as being Pizza Express," said Pizza Express project manager Keith Roberts.
Source: Event magazine
All Star Lanes to launch outdoor bowling experience at Lovebox festival
American-style bowling brand All Star Lanes will launch the UK's first-ever outdoor bowling experience at this weekend's Lovebox festival. "Lovebox is great for our awareness and keeping a young and dynamic audience engaged with the brand," said an All Star Lanes spokesperson. "It is also the perfect opportunity to launch this ‘portable' All Star Lanes concept, which will feature at leading UK festivals in 2010 and be available for private hire."
15 July. Source: Event magazine
Disney to launch beach soccer roadshow
New kids TV channel, Disney XD, and England Beach Soccer - the official governing body of the sport, have teamed-up to host a series of awareness-raising events this August.
Disney XD will take its beach soccer roadshow to urban locations throughout the UK, culminating in an event at London's Parklife venue on August Bank Holiday, which will see part of the 4,000sqm blank canvas space transformed into a beach soccer pitch. In addition to the roadshow, Disney XD will build two new beaches in London and Stockport, the latter of which will be left for the local community to enjoy for the entire summer.
"With sport being an integral part of the Disney XD offering, we feel the beach soccer roadshow is a wonderful way to introduce kids to our new brand as well as bringing them closer to an incredibly exciting form of the nation's favourite sport," said Disney Channels UK & Ireland general manager, Boel Ferguson.
21 July. Source: Event Magazine
Nationwide NHS roadshow
The Department of Health's NHS Teen Life Check is to produce a national roadshow. The new online health service offers health and lifestyle information to teens. Over the next four weeks, two teams will be touring school and targeted precincts across the UK, giving teenagers the opportunity to complete the Teen Life Check and get immediate feedback and advice on everything from physical activity and nutrition to bullying, drugs and sexual health. After completing the check, teens will be able to compete to win a Nintendo Wii.
"Roadshows are an excellent way of reaching out to our target audience during the summer holiday period," said NHS Life Check head of marketing and communications, Alwena Hall. "They enable us to engage and interact with our audience in a fun way that attracts their attention and interest."
